In a glittering ceremony held at the Galle Face Hotel in Colombo on May 6th, 22, Royal Cashews, the trailblazing cashew brand, unveiled its grand relaunch, ushering in a new era of sophistication and magic. With over 24 years of unwavering commitment to quality, Royal Cashews has not only rebranded but redefined its identity to cater to the modern consumer’s desire for unique and enchanting experiences.
The event, graced by dignitaries including Founder and Managing Director Dr. Ruwan Wathugala, Chief Guest Suren Amarasekera, and senior members of Royal Cashew’s corporate leadership, marked a significant moment in the brand’s evolution. Aptly themed “Moments Made Magical,” the relaunch aimed to position Royal Cashews as more than just a premium product – it’s now the No.1 cashew brand devoted to enhancing life’s great moments.
A Journey of Passion and Growth
Founded in 1999 by Dr. Ruwan Wathugala, Royal Cashews started as a passion project with a mission to contribute to Sri Lanka’s economy. Dr. Wathugala’s vision was not just to process cashews but to elevate the entire industry. Coming from Kirindiwita, an area known for its cashew processing, he recognized the untapped potential and embarked on a transformative journey.
In his speech at the relaunch, Dr. Wathugala shared his humble beginnings and the motivation to contribute to his motherland. He emphasized the significance of the cashew industry, which, unlike other exports, lacked global recognition. Recognizing this gap, he set out to not only process cashews but to bring innovation and excellence to the industry.
The Vision: Moments Made Magical
The relaunch event exuded a magical ambiance, perfectly aligning with the brand’s new positioning. Dr. Wathugala stated, “Moments Made Magical,” encapsulating Royal Cashews’ commitment to making every moment special. The brand’s journey is not just about producing cashews; it’s about creating an unparalleled consumer experience.
Chief Guest Suren Amarasekera commended Royal Cashews for understanding its customers and the market dynamics. He highlighted the resilience shown by the brand during the challenges posed by the pandemic, transforming into a market leader that sets benchmarks rather than follows them.
A Commitment to Quality and Innovation
Under Dr. Wathugala’s leadership, Royal Cashews has evolved into the largest Cashew Processing Unit in Sri Lanka, boasting a fully automated end-to-end integrated processing system. The company has set itself apart by obtaining prestigious certifications such as ISO 22000, ISO 14001, HACCP, and GMP – a testament to its commitment to quality and safety.
The journey hasn’t been without recognition. Royal Cashews, under Dr. Wathugala’s passionate guidance, clinched the NCE Gold Award for Fresh and Processed Food Exports for three consecutive years (2019-2021) and various SLIP awards for packaging, eco-friendliness, and product excellence.
Awards and Accolades
Dr. Wathugala himself received the “Best Entrepreneur of the Year” award along with four Gold Awards at the Sri Lankan Entrepreneur Of The Year Award Ceremony 2019, further solidifying Royal Cashews’ status as a pioneer in the industry.
As Royal Cashews sets sail into this new chapter, it’s not just adjusting its sails to the wind – it’s charting a course that defines the direction of the market. The brand’s commitment to sustainable value creation and consumer satisfaction paints a promising future for Royal Cashews, where every cashew is not just a nut but a key ingredient in crafting “Moments Made Magical.”
